Abstract. 

The article explores the impact of digital platforms on the global economy, emphasizing their role in reshaping industries and fostering a platform-based economy. Key focuses include their influence on economic structures, business models, and supply chains. Using analytical and comparative methods, the study highlights both the transformative potential of platforms in improving efficiency and the challenges they pose, such as regulatory gaps and social inequality. Case studies of Amazon and Uber illustrate their economic impact, while business models like advertising and commissions are analyzed. The conclusion stresses the importance of regulation to ensure sustainable growth and equity in the platform economy. Recommendations address market dominance, taxation, and data governance, offering a foundation for future research and policy-making. 

Keywords: 

digital platforms, platform economy, digitalization, monetization, regulation, competition, international cooperation, economic development, technological innovations.

DOI: 10.14357/20790279250109

EDN: INUUQC

PP. 90-98.

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