Abstract. 

The analysis of factors related to the personal capital of a person that affect the competitiveness of Russia according to the World Competitiveness Report of the World Economic Forum is carried out. The features of the institutional direction of personal capital development are considered. It is shown that for the systematic support and development of personal capital across the country, it will be useful to create a target platform for training and supporting socially significant entrepreneurship, as well as to develop a set of socioeconomic measures that support the availability of socially significant products and services for all categories of the population.

Keywords: 

human potential, personal capital, competitiveness assessment, franchisor, franchise.

PP. 3-10.

DOI: 10.14357/20790279210401

 

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