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Аннотация.
В статье описывается проект цифровой трансформации компании – переход крупного логистического оператора к бизнес-модели на базе платформы. Компания – российский поставщик транспортных услуг – обратилась к цифровым технологиям в попытке повысить свою эффективность и отвоевать большую долю рынка. Крупные региональные подразделения компании, работая на огромной территории России, привыкли к очень высокой степени свободы в ведении бизнеса. Менеджеры установили тесные связи с индивидуальными перевозчиками, которые теперь вынуждены были соблюдать единые для всей компании стандарты рабочего процесса, продиктованные новой информационной системой. Формулируется вывод о том, что в случаях глубоких организационных изменений, таких как переход к бизнес-модели на базе платформы, неизбежным будет уничтожение социального капитала отдельных менеджеров, связанного с прежними процедурами. Следовательно, сопротивление изменениям объясняется потерей социального капитала, который компания не может восстановить.
Ключевые слова:
цифровая трансформация, цифровые платформы, инновации, организационные изменения; социальный капитал.
Стр. 15-25.
DOI: 10.14357/20790279220102 Литература
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