Аннотация.

В предлагаемой статье построена экономико-математическая  модель отбора лицензиара в ситуации, когда лицензиату передается право производить и продавать продукт под товарным знаком лицензиара. Модель учитывает риск неспособности лицензиата освоить производство и сбыт лицензионного продукта и затраты лицензиата на освоение технологий лицензиара. Сформулировано предположение, что величина этого риска и размер этих инвестиций лицензиара зависят от разницы между ценой лицензионного продукта и продукта-аналога. Показано, что, вопреки традиционному подходу, лицензиату нецелесообразно максимизировать разницу между ценой лицензионного продукта и продукта-аналога.

Ключевые слова:

лицензиат, лицензиар, лицензия, роялти.

Стр. 38-43.

I. D. Kotliarov

"Licensor selection: an economico-mathematical model"

Abstract.  The present  paper contains a mathematical model of licensor  selection  for the situation when the licensee is authorized to produce and sell the product under licensor’s brand. The goal of the research is to build up a mathematical model of licensor selection based on economic principles rather than on empirical results in order to analyze licensee’s optimal behavior. The model is based on the hypothesis that the licensee selects the licensor  who can ensure maximal  revenue. The  model  takes  into account the risk of licensee’s  inability to organize production and distribution of the licensed product as well as licensee’s investments in licensor’s technology. It is supposed that this risk and these investments depend of the difference between licensee’s product and the licensed one. It is demonstrated that contrarily to the traditional approach the licensee should not be interested in maximization of difference between the price of his own product  and the price of the licensed product.

Keywords: licensee, licensor, license, royalty.

Полная версия статьи в формате pdf.

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