Аннотация.

В данной работе проводится анализ современных подходов к описанию и моделированию процессов распространения новых продуктов и услуг
в высокотехнологичных отраслях с учетом неоднородности агентов, «двойного эффекта» в развитии рынка, наличия конкурирующих брендов и нескольких поколений высокотехнологичных продуктов. Также приводятся способы учета влияния рекламных и ценовых факторов на распространение технологий, рассматриваются методы оценки параметров и применение моделей для анализа скорости и потенциала распространения инноваций в высокотехнологичных отраслях.

Ключевые слова:

инновации, диффузия технологий, технологическое замещение, модели диффузии, неоднородность агентов, поколения высокотехнологичных продуктов, информационно-коммуникационные технологии.

Стр. 43-54.

M. G. Dubinina

"A study of current approaches to modeling the diffusion of technologies in high-tech industries"

Abstract. This paper is analyzed the modern approaches to the description and simulation the diffusion of new products and services in high-tech industries with the heterogeneity of agents, «double effect» in the development of the market, the availability of competing brands and generations of high-tech products. It also provides ways to address the impact of advertising and price factors in the spread of technology, describes how to estimate the parameters and the use of models for analyzing the speed and capacity of innovation diffusion in hightech industries.

Keywords: innovation, diffusion of technology, technological replacement, diffusion models, heterogeneity of agents, multi-generational high-technology products, information and communication technologies.

 Полная версия статьи в формате pdf.

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