Abstract. 

Purpose - to describe the method of research objects as a hierarchy of structural transformation of its component layers. On the first level of the hierarchy the object of research seems adjacency matrix whose elements are the expert judgments obtained by pair wise comparison of factors affecting the object of research by the internal and external environment. The second level of the hierarchy is represented by the adjacency matrices of the components of the object of study formed from the elements of the adjacency matrix of the 1st level of the hierarchy. The third level is represented by the interconnected components of the 2nd level of the hierarchy in the form of weighted oriented graphs. At the fourth level, details are given of interconnected components in the form of digraphs of the third level of the hierarchy. To test the stability of the detailed structure of the fourth hierarchy level simulation experiment was conducted. Implicit relationships between the factors studied using simplicial analysis. Testing of the method carried out by way of example, “impact” media to a mass audience. With the use of this method it found that the “impact” media to a mass audience is manifested in the “social activism” of citizens through the factor of “plausibility information” supplied information products. The result obtained by testing the method can be used to prepare ideological projects.

Keywords: 

method, hierarchy, structure, simulation experiment, simplicial analysis, media.

DOI: 10.14357/20790279200306

PP. 47-55.

 

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